In our newest MediaLab: Behind the Screens episode, Hans and Pepijn ponder Hans' latest adventure at the NAB Show in Las Vegas, where AI wasn't just a buzzword—it was the main event. This year, he saw AI weave its magic through everything, from big tech suppliers to eco-friendly efforts, showcasing its growing role in the broadcasting world.
Hans and Pepijn break down how AI popped up everywhere you looked, from the big players like Microsoft and AWS, to debates on whether those green promises really stand up against the tech's energy appetite. They chat about how AI is set to flip the media production scene on its head, mixing cutting-edge innovation, but at what costs?
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