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VRT

Client stories > Post production

In the fast-paced world of media production, efficient and scalable post-production workflows are crucial. VRT, one of Belgium's largest broadcasting companies, faced a significant challenge in optimizing their review and approval processes to meet the demands of a growing internal user base and evolving production needs. Their goal was to enhance operational efficiency while implementing a solution that could scale seamlessly with future growth.

The challenge: A cost-effective, scalable review and approval solution

VRT had been using a review and approval tool that, while functional, could no longer keep up with their expanding requirements. With more than 300 employees needing access to the review and approval system, the seat-based licensing model of most tools on the market became financially unsustainable. Licensing costs for such a large user base made it impractical to continue with their previous system. VRT needed a more cost-effective platform that could provide the necessary features without imposing prohibitive costs as they scaled.

The solution: MediaLab’s flexibility

After evaluating several alternatives, VRT found the ideal solution with MediaLab. Unlike traditional seat-based platforms, MediaLab offered a flexible, tenant-based licensing model. This allowed VRT to scale efficiently while keeping costs under control, as adding more users resulted in significantly lower costs compared to other solutions. This shift led to substantial annual savings, while still delivering the robust review and approval features VRT required.

MediaLab’s key features aligned perfectly with VRT's post-production needs so that they didn’t skip a beat:

Approval feature

Efficient and fast

Real-time approval status tracking

Assign approval statuses like "Approved," "Rejected," "In Review," or "Needs Review" to individual files. This provides a clear, real-time overview of post-production progress, ensuring efficient feedback and workflow management.

Frame-by-frame feature

Precision and clarity

Frame-by-frame skipping with timecoded comments

Easily jump between frames and add timecoded comments for precise, moment-specific feedback. This streamlines the review process and helps accelerate targeted edits.

Security feature

Safe and secure

Secure internal and external sharing

Share content securely with internal teams and external partners. Protect your files with features like dynamic watermarking, password protection, and view limits while enabling valuable feedback and collaboration.

Nick Van den Broeck
“The platform works very intuitively, and the integration process was surprisingly smooth. Even with over 300 users, we encountered very few issues, and our team quickly adopted the system into our daily production chain.”
Nick Van den Broeck — Head of Internal Sources, VRT check

  • Yearly saved

    >35%

  • Combined data

    +1 TB

  • Used by

    300+ users

  • Video content handled

    310+ hours

The results: A scalable, future-proof solution

By moving away from a rigid seat-based system and adopting MediaLab in December 2023, VRT achieved significant cost savings. The flexible nature of MediaLab ensures that as VRT continues to grow, the platform scales alongside them, allowing for the addition of users at a fraction of the cost typically seen with other platforms while maintaining an efficient review and approval process.

By choosing MediaLab, VRT found a scalable, future-proof solution that meets their growing needs without compromising on performance or functionality—a true win-win for their post-production team.

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  • Effortless reviewing
  • Personal support
  • Scalable to any size