TIG Sports and Events manages media operations for some of the Netherlands' most visible sporting events. The KLM Open brings together sponsors including KLM, American Express, and Audi, each of whom needs timely access to event photography, video, and social content featuring their brand.
Before MediaLab, that content moved through a patchwork of consumer file-sharing tools. Photographers uploaded to one place. Video went somewhere else. Sponsors received links through separate channels. There was no single view of what existed, where it lived, or who had access to it.
The problem was not the quality of the content. TIG's production teams captured strong material. The problem was that the system for organizing and distributing it could not keep pace with a five-day, multi-stakeholder event.
TIG's requirements went beyond file sharing. Security and ISO 27001 certification were explicit procurement criteria, not preferences. They also wanted a Dutch or at least European-native service provider.
MediaLab entered through a proof of concept: the NIBC Tour of Holland, an earlier TIG event. That deployment went well enough that TIG moved the relationship forward. The KLM Open was the first major label event under the agreement.
What distinguished MediaLab in the evaluation was not a single feature, but the combination of centralized media management, structured access control for external stakeholders, and the ability to handle photos, video, and documents in one branded environment.
TIG didn’t want to replace their production workflow. They needed a place where everything their production teams captured could be organized, shared securely, and retrieved by the right people.
MediaLab deployed a fully branded KLM Open portal. The setup required tenant configuration, folder structure design, and hands-on onboarding prior to the event. Ilaya Los, MediaLab's customer success manager, led the onboarding and supported the configuration.
The portal was structured around how TIG organizes their event content.
- Social media photography broken down by day and by photographer, sponsor-specific folders, VIP content, video and 360 experience content, and supporting documents including sponsor guides in PDF format.
- External photographers and content creators uploaded directly to the platform through dedicated upload links.
- Content was then sorted and redistributed by TIG's team into topic-based and sponsor-specific collections.
During the five-day event, MediaLab provided premium SLA coverage extending beyond standard office hours. It was not needed. The platform ran without incident.
The content operation included multiple professional photographers, external videographers, a 360 experience content creator, and influencers producing short-format social media content with subtitles. All of it routed through the same portal.