For its final edition, Dutch festival Festivate used MediaLab to collect and preserve user-generated content from fans, artists, and crew. From artist uploads to crowd footage, all content was easy to collect, organise, and reuse. Festivate started as a small local event and grew into a multi-stage festival with a dedicated and passionate community. After many successful editions, the final one has now taken place. To mark the end of an era, the team brought together content from the past 12 years to create a lasting archive of memories.
Over the years, Festivate collected a wide variety of content in their MediaLab environment. Artists and agents submitted press kits, photographers shared iconic moments, and fans uploaded their own clips and snapshots. For the final edition, the team wanted to gather all those materials in one place. But doing that in a structured and secure way, while keeping content private between contributors, wasn’t easy.
MediaLab made the process easy and secure. With upload links and QR codes, fans and artists could contribute without hassle. Each upload was private and instantly organised using AI-generated metadata. Whether by stage, date, colour or emotion, everything was sorted and easy to find.
“It’s just really easy to use. We can share upload links with artists, photographers, agents and visitors. Everything gets sorted thanks to metadata, like by day or by stage. It’s really convenient”Jack van Mourik — Festivate organisation
Whether you're collecting content from artists or fans, MediaLab makes it easy to customize upload invites in just a few clicks. Use QR codes, emails or simple links, depending on what fits your audience best.
Let metadata do the heavy lifting. With automated sorting workflows, you can manage large volumes of content in a clear and sustainable way. Not sure where to start? We’re happy to help. 💪
You don’t always use UGC right away. With MediaLab, your content stays safely stored and always accessible. Choose on-premises storage, the cloud or a hybrid setup. We always have a solution that fits your needs.
With MediaLab, Festivate brought together all their content into one organised archive. The collection is now a valuable source for aftermovies, social content, and personal reflection on a festival that made a lasting impact.
“It’s incredibly valuable. Now we can capture the event from every possible angle, and use that content again later.”Angelo Ridderhof — Festivate organisation
