In the 7th episode of Behind the Screens, we take you along on a pretty intense ride through the Gulf region. Hans is joined by John van de Laar (Aquila Nexus), fresh off the GCC Digital Mission, a packed trade mission through Qatar, Saudi Arabia, Dubai and Abu Dhabi.
What did we find?
A region that's full of ambition, moving fast, and definitely not waiting for Europe to catch up.
We talk about the surprises (hello freezing Riyadh nights), the startup scenes, and what it really takes to do business in the Middle East. Spoiler: trust and presence are everything. Oh, and we also dive into the vibes at massive places like STC and “the Garage” Yes, that’s actually a thing.
Curious why Saudi ended up on top of our list? Or why this trip left us feeling like accidental ambassadors for the region? Hit play and join us for a candid take on the opportunities (and challenges) when doing business in the middle east.
And as always, got an idea for a next episode, or want to join us behind the mic? Let us know!
