MediaLab started 2023 strong by signing a partnership agreement with Danish company In-Site, Avid specialist and a key supplier for the audiovisual industry in Scandinavia. By supply the market together, both parties can strengthen their market position in Europe and be able to serve customers in the media industry even better with an all-round audiovisual software solution.

Based in Danish capital Copenhagen, In-Site was created by the privatisation of the local branch of Avid Technology. With years of experience with Avid and other audiovisual software, In-Site specialises in offering services combined with hardware solutions.

The collaboration with MediaLab is a perfect fit. "MediaLab's digital tool is a very interesting addition to our product portfolio," says Nicolaj Steffensen, Managing Director at In-Site. "The interface is user-friendly and being able to store media centrally is exactly what our customers are looking for when producing media content."

European partner program

The new agreement is part of the partner program launched by MediaLab last year. After partnerships in 2022 with ADTV in Poland and DigiNet in Belgium, In-Site now follows up with Scandinavia. Hans de Heus, CEO at MediaLab, says: "We already have a strong position in the Benelux, and by collaborating with other parties we can provide the entire European broadcasting and media industry with the best solution for distributing, reviewing and storing media content."

MediaLab is a perfect fit for the Nordic market, according to Steffensen: "It differentiates itself from other solutions by allowing customers to use their own storage in combination with a cloud-based platform. Solving complex situations with simplicity is very important to us - and that is exactly what we believe MediaLab can do for our customers."

About MediaLab

We’re MediaLab, and we make your productions flow. MediaLab is the most complete digital tool for distributing, reviewing and storing professional media. We feel that everyone should be able to manage professional content in a secure and user-friendly way, completely cloud-based – whether it’s public, hybrid or private cloud.

MediaLab integrates seamlessly with tooling that international media companies and broadcasters use. For example, we support best-practice workflows for companies like RTL, Talpa, Fremantle and Warner Bros. Discovery. In addition, we’re 100% compliant with European legislation. That’s why MediaLab is the undisputed number one in media cloud solutions. Simple as that.

MediaLab Team

Jan 26, 2023