On the first of April, SpotDeli will go live. The new central platform for submitting TV commercials and billboards. This innovative platform, developed in collaboration with Screenforce and hosted by yours truly, streamlines the commercial distribution process, making it more efficient, faster, and future-proof.
Why SpotDeli?
Until recently, producers had to submit their commercials separately to different broadcasters such as Ster, Talpa Network, and Ad Alliance. This meant additional steps and an increased risk of errors. SpotDeli changes that by providing a single platform where all commercials can be submitted at once. The platform performs an immediate technical quality check (QC), and if a file does not meet the specifications, users receive an instant report to make adjustments quickly.
SpotDeli also supports both MXF and MP4 files and allows users to upload multiple commercials or billboards simultaneously. With a personal account, users can collaborate seamlessly within their organization and maintain a clear overview of their content.
From concept to reality: the power of collaboration
The development of SpotDeli is a great example of how technology and industry expertise come together. At MediaLab, we have applied our knowledge from the long-form industry to build a platform that perfectly meets the needs of the commercial TV market. Through close collaboration with Screenforce, we have created a solution that not only improves workflows but also enhances the quality and accessibility of commercials.
A future-proof innovation
One of the key advantages of SpotDeli is its integration of AI and automation. The platform is continuously evolving with new technologies that make it smarter and more user-friendly. A great example is the automatic subtitling feature, which ensures commercials comply with the European Accessibility Act (EAA). This improves accessibility and helps brands reach a wider audience.
Proud to launch SpotDeli
With nearly 600 users already onboard, SpotDeli has proven to be a success in a short time. Hans, our CEO, reflects on this milestone with pride:
"With SpotDeli, we are introducing a platform that makes commercial distribution more efficient, accessible, and sustainable. We are proud that Screenforce has chosen MediaLab to develop this innovative platform. This is just the beginning, as AI and further automation will continue to shape the future of SpotDeli and adapt to the changing needs of the industry."
Would you like to learn more about SpotDeli? Get in touch with us or explore the possibilities via Screenforce.
