Choosing the right bitrate for your video

By default, MediaLab transcodes videos at 1 Mbit/s, which is recommended for most cases. If the converted video quality is insufficient, use the Recreate option to select a higher bitrate.

Keep in mind:

  • The bitrate of the original file is the maximum quality you can achieve. Uploading a 1 Mbit/s video and recreating it at 5 Mbit/s will not improve quality.
  • Higher bitrates produce larger files.
  • Higher bitrates increase conversion time.

Common Bitrate Guidelines


Usage Bitrate
videophone quality (minimum necessary for a consumer-acceptable "talking head" picture) 16 Kbit/s
business-oriented videoconferencing quality 128 – 384 Kbit/s
VCD quality 1.25 Mbit/s
DVD quality 5 Mbit/s
HDTV quality 8 – 15 Mbit/s
HD DVD 29.4 Mbit/s max
Blu-ray Disc 40 Mbit/s max